Before the Thanksgiving turkey can even go cold, shoppers are waiting in lines to begin their mad dash to complete all of their holiday shopping before Christmas. The holiday season is ushered in with long lines, full stores, and loads of cash being pumped into businesses around the country.
The About Us page on your website is usually ground zero for visitors. It is the most visited page on your site and most of the time, it is your first opportunity to sell your customers on your product or service.
Have you ever found your self wondering what all the extra keys, you know the F4’s and the option, and control keys, on your keyboard are used for? Well amongst other things, they make for handy shortcuts right at your fingertips… literally.
Macs have a ton of different options when it comes to taking screen shots of what you are working on. They are all pretty simple and can be used at different times, depending on your objective.
Generally, I hate dealing with customer service. It is hardly ever a pleasant experience. In fact, just this week, I had a very rude customer support specialist with a cable company inform me that it was my fault that her company typed my phone number into the computer wrong, my fault that I wasn't at home between 8 a.m. and 5 p.m., which is when the tech was estimated to arrive, and that there was nothing she could do to fix the fact that no one would be in my area for a full week to do another visit. After I already had to wait a week for the first attempt. After going around the extremely unhelpful customer support specialist who assured me there was nothing she could do and I would have to wait the full week before another technician could come out…..a tech was able to get to my house the following morning.
The age old adage, “the customer is always right” has been the motto for business both big and small for decades. In generally, it is a pretty sound practice. A happy customer, means a repeat customer, and a repeat customer builds brand loyalty and longevity in the industry.
The slogan, which was popularized by successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field (according to Wikipedia), started to circulate around the early 1900s. Surly something that has been around for over 100 years exist for reason. Despite arguments to the contrary, we believe that the slogan is relatively sound.
Beyond You is a heartbeat, a mindset, a critical behavior. It’s an important thread in the fabric of a leader. It’s central to becoming a Leader Worth Following, and that is the message that this year’s annual Leadercast event portrayed for all who attended.
Over the last few months, we tested out some Facebook ads. Last month we had a few topics we wanted to promote regionally, so we gave it a try. Like most things, the experience was built with both pros and cons.
Pros to running Facebook ads.